ProgramTickets
Jurian van der Hoeven
/ Co-owner and Strategy Partner - Dawn
Jurian van der Hoeven is co-owner and strategy partner at Dawn, an independent agency for brands ready to make their next move.
Jurian studied Arabic in Morocco, curated music across Europe, and spent the past ten years building brands with a long-term view for the likes of Greenpeace, Vattenfall, Triodos Bank and De Baak.
This year, he and his partners made the move to bring Dawn back to independence. It's the kind of bet, he believes, the industry has forgotten how to make. This talk is his argument for why that needs to change.