Program

Feel the Earn 3.0

Great creative work doesn’t just get seen. It gets talked about, shared and picked up far beyond the media you paid for. But what makes some ideas ...

10:00 - 10:45

The Romans

WRONG MAGIC™ - Uncommon / The last helicopter out of Vietnam

Few people have had a bigger influence on modern advertising than Nils Leonard. Across more than 25 years in the industry, he has led some of Londo...

10:00 - 11:00

MSQ Sport + Entertainment

How to break into the Groupchat

There's a jury deciding your fate and you've never met them. Six mates in a group chat with a very low tolerance for anything boring. It's where re...

10:30 - 11:15

The most important of the least important things in life

This is a story about football, design, identity, ambition and what happens when you become more involved with a club than you ever planned to be. ...

11:00 - 11:45

51North

The Power of Brand Experience

During our talk "The Power of Brand Experience," Meike Heutink & Fiek Romer will show how strong brands bring their promise to life in practice. Di...

11:15 - 12:00

New Era Consultancy

Ignition Stage

Talent Program: Strategy with Ward Cuiper

The ADNIGHT Talent Program is for students and young talent looking to break into the marketing and advertising industry. Through talks and worksho...

11:15 - 12:00

I <3 [Human] Slop

In a pervasively AI world, humans are getting sloppier. And that may be precisely how we get to ideas and work that can’t be prompted. Ramona Todo...

11:15 - 12:00

Wieden+Kennedy Amsterdam

The analog revolution in the Age of AI.

We live in a world where critical thinking is endangered. Analogue sharpens how we think. When our kids play sports in real life, they learn resil...

11:30 - 12:15

Why creativity belongs in the casino, not on the stock market.

The advertising industry has become addicted to certainty. Holding companies spread their bets and clients choose a guaranteed 4% over a possible 1...

12:00 - 12:45

Dawn

How to Win a Gouden Loeki

Everyone has an opinion about which commercial deserved to win the Gouden Loeki. But what if the data already knew the winner before the public cas...

12:15 - 13:00

Validators

A Guide to Editorial Led Advertising

Most brands know how to advertise. Some know how to create great editorial. A rarer few yet have figured out how to make editorial instinct meet ma...

12:15 - 13:00

A Thousand Living Rooms

Tellet and NIQ take you inside the worlds of everyday consumers without ever leaving the building. Using Tellet's AI-moderated platform, NIQ ran t...

12:30 - 13:15

Tellet

The Attention District

From the Red Light District to the TikTok FYP, Amsterdammers have mastered the art of "The Hook"—so let’s talk about what it means to grab attentio...

12:30 - 13:15

We are social

Ignition Stage

Talent Program: Production with Cuba Rebelde

The ADNIGHT Talent Program is for students and young talent looking to break into the marketing and advertising industry. Through talks and worksho...

12:30 - 13:15

Basecamp @ Kanarie Club

VIA Future Bosses Lunch

As a long-standing partner of ADNIGHT, VIA returns with its recurring Future Bosses Lunch: a moment where the next generation meets the people lead...

12:30 - 14:00

Fireside chat with Jessie Maya

Ready to unlock the secrets behind long-term creator longevity and brand power? Join us for an exclusive fireside chat with trailblazer Jessie May...

13:00 - 13:45

YouTube

Workshop Space

How to apply your Brand in all Employee & Customer Interactions

During the workshop "How to apply your Brand in all Employee & Customer Interactions," New Era consultants share a practical tool to make your bran...

13:00 - 14:00

New Era Consultancy

Authenticity in the age of slop

What happens when everyone can create, but nobody has anything real to say? AI has made content creation faster, easier and more accessible than ev...

13:15 - 14:00

Marble

FOREVER FESTIVAL: A Token of Appreciation

Festivals end. Who you became there should live on forever. This is a story about how a one-off client brief for Boomtown Festival became a repeata...

13:15 - 14:15

Monks

The new consumer decision journey: Why trust is built in conversation

AI has changed discovery, but it hasn’t simplified marketing. As machine-made shortlists and AI recommendations shape demand earlier, consumers are...

13:45 - 14:30

Delighting the world’s harshest critics

This talk explores what brands can learn from the most honest, demanding, and imaginative audience of all: children. They don’t care about brand pr...

14:15 - 15:00

AI is not about making the now more efficient. It's about making the future more amazing.

Your digital experience is the same for everyone. But every person behind the screen is unique. Intelligent Experience is what happens when you bui...

14:45 - 15:30

Hypersolid

Workshop Space

Winning on Reddit: Creativity, culture and full-funnel growth

In this workshop, Reddit will unpack what makes them different for advertisers, especially in a market where many brands are still discovering the ...

15:00 - 16:00

Brand is dead. Long live character.

People don't care about brands. And Liquid Death didn't become one of the fastest growing non-alcoholic companies ever by building a brand. They cr...

15:15 - 16:00

21 years of doing our own stunts

Did the production company 100% (fka 100% HALAL) finally grow up? This presentation walks through two decades of near-disasters: a SWAT raid at the...

15:15 - 16:00

100%

Experience just killed identity for CPG brands. Or did it?

Marks is asking one of the biggest questions right now: has experience replaced identity as the way to win in today’s CPG market? Some argue that ...

15:15 - 16:00

Marks

Breaking & Entering Live Show

Breaking & Entering Media brings its infamous live show to ADNIGHT. Hosts Geno and Jack will sit down with a selection of the day’s standout speake...

16:00 - 17:00

Make Our Way Out

We're all aware of advertising's echo chamber. All the big talk and hot takes drown out the real and soulful things that lift our creative spirit. ...

16:15 - 17:00

Preacher

The Price of Passion: Fixing the Well-Being Crisis in Creative Work

The media, cultural and creative industries thrive on passion, but that passion often comes at a cost. Behind the glamour of journalism, filmmaking...

17:15 - 18:00

The Future of Branded Entertainment

Entertainment is not content. Never was. This distinction is everything. Because the crisis we are about the describe is not that people are consum...

17:15 - 18:00

LePub

Where Tomorrow’s Brand Preferences Begin

Gen Z is not only shaping today’s culture and media landscape; they are also the generation in which tomorrow's consumer habits and brand preferenc...

17:15 - 18:00

Turff